Thrive Market is Whole Foods meets Costco online – a membership e-commerce platform that will make the most popular healthy lifestyle products on the market accessible to everyday Americans at wholesale prices. Thrive Market's catalog features 3,000+ of the best-selling products in categories like food, supplements, home, beauty, and active lifestyle at 25-50% of the prices found through traditional retail channels.
Thrive Market is on a mission to democratize access to healthy living for all Americans. In keeping with this mission, every paid membership on Thrive Market will sponsor a free membership for a low-income American family.
The company is founded by four serial entrepreneurs with deep relationships into the natural products industry: Gunnar Lovelace, Nick Green, Sasha Siddhartha, and Kate Mulling. Thrive is supported by strategic investors, advisors, and content partners from across the healthy living and natural products categories.
Exo is pioneering the consumption of insects as a nutritious and sustainable protein source. The first product is a line of protein bars made from cricket flour. Formulated by a 3 Michelin Starred chef, the bars combine cricket flour with nut butters, dried fruits and spices, and contain no gluten/grain/soy/dairy. Since launching on Kickstarter in July 2013, Exo has been featured in media outlets including The New York Times, TechCrunch, The New Yorker, Fast Company, Forbes, Business Insider, Gizmodo, The Wall Street Journal and National Geographic.
Exo was founded by Gabi Lewis and Greg Sewitz. The Director of R&D is Kyle Connaughton, former Head Chef of R&D at The Fat Duck (former #1 restaurant in the world) and former Culinary Director at Chipotle.
Investors include Tim Ferriss and Collaborative Fund. Advisors include Tom Colicchio and natural products veteran Bob Burke.
AOBiome is the skin microbiome company and is developing bacterial therapies for the skin. AOBiome's first product is AO+ Mist, a cosmetic spray containing good bacteria to help replenish the skin biome. It is also developing a biome-friendly soap, shampoo, and cosmetics line while pursing clinical research into the effectiveness of its treatments. The company was profiled in the New York Times Magazine -- "My No-Soap, No-Shampoo, Bacteria-Rich Hygiene Experiment" -- appeared on Good Morning America and NPR, and was named by Fast Company as one of The Most Innovative Companies of 2015.
Invisible to the naked eye, our bodies are host to trillions of microorganisms. Just like our gut relies on good bacteria and probiotics to help us be healthy, our skin relies on microorganisms to maintain it’s function and health. But our modern obsession with cleanliness & sterility has made it harder for many beneficial organisms to survive, undermining the skin biome by making it less diverse and leaving us more susceptible to sensitivity, irritation, and other skin problems.
AOBiome was founded by biotech and tech entrepreneurs Jamie Heywood, Lenny Barshack, and David Whitlock.
Greatist is building the most important media company for this generation's most important topic: health and wellness. Founded by Derek Flanzraich in 2011, Greatist publishes high-quality, evidence-based content primarily for healthy-minded Millenials with an emphasis on mobile and social distribution. It is also known for its annual Top 100 Most Influential People in Health & Fitness. The site reaches over 6 million unique visitors per month.
So what's a "Greatist"?
We’re glad you asked. A greatist is someone who chooses healthy because they want to. In other words, you don't have to be the greatest and perfect all the time, but instead, be a greatist and make healthy choices some of the time, when you want, and because they make you feel good. We find that’s the only way you’ll actually stick with them! Because it’s not about the choices you make, but why you make them.
Power Supply is a network of independent chefs making fresh, ready-to-eat meals. It enables busy, active people to meet their specific nutritional goals (paleo, vegetarian) while also supporting talented local chefs in their community.
Most prepared meal companies use a centralized production model, which is good at producing a handful of consistently mediocre meals. Instead of making the same few meals in one central kitchen, Power Supply brings customers the diverse stylings of independent local chefs – from Culinary Institute trained private chefs, to caterers and well-known local food outfits. Power Supply's decentralized approach is uniquely suited to produce small-batch, delicious, diverse, fresh, local food that delights customers even as it satisfies their functional health needs. This decentralized approach also allows Power Supply to more easily scale to new places even while catering to local tastes and supporting local chefs.
Power Supply was founded by serial entrepreneur and avid CrossFitter Patrick Smith.
Hu Kitchen is an ultra-high quality restaurant and market in New York City that is 100% committed to a simple vision: unequivocally delicious and convenient food that meets the highest standards of healthy eating.
Launched in September 2012 by Jordan Brown and Jessica Karp, Hu has become a daily hot spot for NYC's health & fitness crowd and a destination restaurant for paleo/primal eaters. On the back of their success, Hu has launched a product line -- starting with their delicious chocolate bars -- and is opening a second NYC location (UES).
The Hu Pillars explain how we do things at Hu. We started with the question, “How should humans eat?” We believe these eight pillars are the simplest way to cut through the confusion and get back to a more human way of eating -- without sacrificing the sensual experience of eating delicious food.
Brilliant Bicycle Co. is rethinking the everyday bicycle — no middlemen taking cuts and physical stores filled with over-engineered gear at astronomical prices. Just simple, beautiful bicycles delivered to your home.
We are an e-commerce lifestyle brand and our mission is to make buying and owning a bicycle as easy as riding one. And here's how we're doing it: • We design everything in-house and manufacture using the same factories as high-end brands. • We bypass traditional distributors and retailers to sell Brilliant Bicycles directly to our customers at a fraction of the cost. • We create an amazing customer experience with in-home Concierge appointments, bicycle insurance for peace of mind, curated content to help riders explore their communities, and attentive, witty customer service.
Kettle & Fire is the first fresh, never-frozen bone broth that ships nationwide. We only use marrow bones from grass-fed, pasture-raised cows and organic ingredients –- no preservatives or additives. Perfect for stocking your pantry, the unopened product is good for months.
What’s so special about bone broth?
Bone broth is one of the most nourishing foods you can add to your diet. A staple of traditional diets, it’s packed with collagen and amino acids, such as glycine, which are less common in muscle meat but are essential to healthy bones, skin, and joints. Bone broth is a key part of the GAPS, SCD, and AIP diets -- which are specifically formulated to heal digestive issues and leaky gut.
Kettle & Fire was founded by Justin & Nick Mares, two brothers with a passion for healthy living.