We help visionary entrepreneurs

create a more healthy, active, and fulfilling world.


Wild Ventures is an influencer-based fund focused on consumer health products and technology. We believe that the best way to combat chronic health conditions is lifestyle -- not pills and surgery -- so we invest in and promote companies that empower people to lead healthier lives.

Unlike most traditional VC funds, Wild Ventures is particularly good at online distribution and sales. We assemble investor syndicates that include some of the top figures and founders in healthy living who can, among other things, drive direct sales. But it has to be a product we love and believe in -- made by founders who are true believers -- otherwise we’re not going to put our reputations behind it.

We care way more about fit — alignment of our platforms, beliefs, and values with your mission — than virtually any investor you will talk to. When the fit is there, we’re more flexible on stage and sector.


Wild Ventures helps founders:

  • Raise capital from influencers.

    “Influencer” has become a buzzword. Wild Ventures focuses on authentic health figures with high integrity, domain expertise, and large platforms run by experienced digital marketers. Not random celebs or Insta models lol.

  • Run direct promotions.

    Direct promotions bring many benefits: not just growth (which is nice), but also higher margins, better cash flow, recurring sales (via subscription), a direction relationship with customers, more successful new product launches, and higher brand awareness.

  • Less dilution + more control.

    Direct sales, higher margins, and better cash flow also reduce the need for outside capital. And if you decide to raise more capital, they give you a better negotiating position — which means less dilution and more control for founders.

  • Channel access.

    Anyone can buy ads on Facebook, Instagram, or Google. We focus on channels that are harder to crack: email, content, social, podcasts, and personal relationships.

  • Cohort quality.

    We regularly drive the highest quality cohorts (AOV, LTV, renewal rates) of any acquisition channel for our portfolio companies. Our fans are awesome. But that means you have to be awesome too.

  • Product development.

    Due to our platforms, our group has a better sense of product-market fit and category trends than just about anyone. We also stay up to speed on the science.

Here’s what we don’t do:

  • Contractual promotion schedule as part of our investment.

    Each influencer has ultimate authority over their platform. They never have to promote something they don’t want to promote. That’s why determining fit upfront is so important. We use a variety of incentives to succeed not just with our group, but also with influencers outside it.

  • Lack of clarity into supply chain or product testing.

    We insist on a transparent supply chain (at least internally) and frequent product testing. If you have an issue with that, then we’re not a good fit.


Lifestyle touches many industries...

  • Food & beverage

  • Health tech

  • Sports and fitness

  • Home and office (productivity, lighting, sleep tech, habitat design)

  • Skincare and beauty (natural cosmetics, anti-aging)

  • Microbiome (gut, skin)

  • Animals (pets, livestock)

  • Ag tech

  • …and more.

...but we avoid scalpels, pills, bills, and shills.

  • Medical devices (non-consumer)

  • Pharma & biotech

  • B2B healthcare

  • Diet fads and scams


Wild Ventures is led by John Durant. Depending on the engagement, John has collaborated with relevant strategics in consumer health:

  • Thrive Market co-founders

  • Wellness Mama

  • Melissa Hartwig, founder of Whole30

  • Mike Geary, fitness mega-affiliate

  • Chris Kresser, top functional medicine practitioner

  • Robb Wolf, bestselling paleo author

  • Mark Sisson, founder of Primal Kitchen

  • Tim Ferriss

  • …and dozens of other figures in healthy living.

About John

John Durant is the NYT bestselling author of The Paleo Manifesto and Spartan Fit! by Joe De Sena, founder of Spartan Race. He studied evolutionary psychology at Harvard under Steven Pinker before moving to New York City and becoming a “professional caveman”: mimicking a hunter-gatherer diet, running barefoot through Central Park, experimenting with intermittent fasting, and doing polar bear swims in the Atlantic. John has been featured in the New York Times and The New Yorker, interviewed on The Colbert Report and NPR Morning Edition, and has been rated one of the 100 Most Influential People in Health & Fitness. Prior to becoming a professional caveman, he spent three and a half years at an ad tech startup after a stint in management consulting.